I have given a considerable amount of time to test this product before reviewing. It can be found at Target for $9.99 and worth every penny.
Over time I became less concerned with defining my curl pattern with products and gels that give the "wet look" and concentrated more on maintaining the overall health of my hair. This means proper moisture and protein is a must. Both in which this product provides along with a great hold and frizz reduction.
So what are the main reasons I Love it so?
- It's made with all natural products, no parabens, mineral oil, synthetic fragrances, PABA, DEA, synthetic color, sulfates, etc I mean all natural!
- It provides the perfect amount of moisture and a medium hold for my hair (a little goes a long way, and hair must be damp when applied). My ends feel great so I don't feel the "need" to clip dead ends. I love the body and conditioned feeling that last past day 3. Instead of wash 'n go, it's just fluff and go.
- This should actually be the listed as my #1 reason to purchase this product, but it was the ingredients and description that won me over: The moisture provided prevents my hair from flattening after a night's rest, reduces frizz, and most importantly allows me to wear my free & fun, kinky-curly hairstyle without re-wetting and less tangling a minimum of 4 days.
I absolutely love this product! It fulfills all its promises and I hope to try more Shea Moisture products with wonderful results.