Have you asked yourself seriously, why do I eat what I eat?
When you find that you have an allergy or intolerance do you feel the urge to rush out and buy all the products that are _(fill in your allergy here)_ free? When you began to eat a vegetarian/vegan diet did you stock up on imitation meat?
Have you considered if these products are valuable or necessary to your diet?
Although there is nothing wrong with substituting junk food with healthy food, conscious eating is still at question when strolling down the aisles in the "health food" stores.
Is gluten free bread despite allergies/intolerance to wheat/gluten that contain with ingredients such as rice flour, potato flour, cornstarch actually more healthy than whole wheat bread itself? Considering why you eat what you eat explains your diet, your habits, and your health. I attempt to buy non-processed foods, but the temptations and experimental itch are always present and hard to silence. It is not expensive to eat a vegan or vegetarian diet on an exclusive wholefoods diet which eliminates imitation meat, non dairy cheese, and unnecessary supplements. These products should be used at a minimum, treat, or not at all. This was just food for thought. When eliminating a food from your diet it can be very expensive to replace it with an imitation food but beneficial to simply eliminate it.